| Office Policies & Procedures | Make them clear and consistent … & follow them! |
| Appropriate Appearance | How you look & how the office looks matters. |
| Proper Image | What does your office’s “first impression” say? |
| Trustworthy Staff | You don’t have the time to run a successful business AND keep a close eye on employees you can’t trust! |
| Reputation | Build a good one over time, then work to maintain it. |
| Fairness to All | In business, being “FIRM but FAIR” is respected. |
| Innovations/New Ideas | Dare to think differently than the rest and be willing to give it a try … but don’t let your pride blind you to a “brilliant idea” that just isn’t working. |
| Good Service at Low Cost | Is there anyone who doesn’t want this? |
| Special Promotions | In the Cadillac of life you must blow your own horn … no one is going to reach in and blow it for you! |
| Prompt Responses | What’s so hard about returning your calls/emails quickly anyway? |
| Resolving Problems & Conflict | Rule with your business mind but take what’s in your heart into consideration. |
| Special Requests | If it’s decent, Godly, fair to all and beneficial to others, try to say YES to it. |

